Nova Brand House distributes prestige cosmetics and professional hair care in Turkey. Each channel has its own commercial team, its own doors and its own calendar — behind both sits a single operating backbone.
Nova Brand House is a Turkish beauty distribution company headquartered in Maslak, Istanbul, with warehousing in Gebze, Kocaeli and coverage across all seven regions of the country.
The management has spent three decades moving prestige brands through Turkish retail and professional brands through Turkish salons — two businesses that look similar from the outside and behave nothing alike in practice. Nova is structured around that difference rather than in spite of it.
A retail beauty advisor and a salon field educator do different jobs for different people. We never ask one person to do both — but we only build the expensive infrastructure once.
Prestige beauty into the most demanding retail, department-store and perfumery channels in Turkey. Counter presence, beauty advisor training, editorial reach and a merchandising standard that holds from Istanbul flagships to the last door in Anatolia.
Professional brands into Turkey's top-tier salons, sold and taught door by door. The salons we sell to are the same salons we have been training in for over a decade — in this channel the two are the same activity.
Current and historic distribution across prestige and professional beauty. Every name below was launched, merchandised, trained and sold through by this management. Brands are held across the group; Nova Brand House A.Ş. is the contracting entity for new partnerships.
Each channel gets its own playbook, pricing ladder and assortment. Your product reaches the right door at the right price — never dumped to clear volume.
Beauty advisor training on the retail side, field educators and branded academies on the professional side. Our own people, not sub-contracted agencies.
Customs, labelling and Ministry of Health notifications handled end-to-end in-house. Registration and go-live measured in weeks, not quarters.
Twenty-five years of direct relationships with Turkish beauty, luxury and lifestyle editors, plus the professional trade press. Contracted premium out-of-home in Istanbul.
Warehousing in Gebze, Kocaeli, with national distribution across all seven regions from a single operation.
Sell-in, sell-out and share-of-shelf reported on a fixed rhythm. Co-funded launches. No black boxes.
Most houses in this market are strong on one side and improvising on the other. Nova was built with two commercial teams from the first day, each staffed by people who have only ever worked that channel — under one management that has personally run both. You negotiate once, report through one line, and hold one company accountable for the whole result.
For more than 35 years she has shaped the Turkish beauty market, introducing many of the world's prestige houses to Istanbul as a strategic partner rather than a passive distributor. A shareholder in global cosmetics companies, she knows both sides of the table.
Fifteen-plus years leading Turkish beauty distribution across both retail and the professional salon channel, on a foundation of Mechanical Engineering at Istanbul Technical University and an MBA from Baruch College, Zicklin School of Business, New York.
Whether your brand belongs on a counter or behind a salon chair, the conversation starts in the same place.
Nova Brand House A.Ş. · Istanbul · 2026